Felini’s Mission Statement:

Life is all about enjoying the simple moments—whether it’s a good nap in the sun or a daring leap from the couch. Felini’s mission? To share that joy and curiosity with everyone, sending out positive vibes one paw at a time. But beyond the fun, we (Felini & Til) also care deeply about making a difference where it matters.

That’s why 10% of proceeds will go towards supporting Panthera, helping protect the magnificent big cats that roam the wild—because all cats, big or small, deserve a safe home. And another 10% of proceeds goes to Giving What We Can, an organization focused on supporting some of the most effective charities around the world. Together, we can spread a little love and laughter, while giving back in a meaningful way.

So whether Felini’s exploring new places, napping, or just being the quirky, lovable cat he is, know that each moment is helping make the world a better place—for cats and humans alike.

So click and share away on instagram, youtube and consider shopping a thing or two to help make this world a better place.
Thank you! 🙂

Giving 20%

Panthera

Felini – even though intimidated by their size sometimes – cares a lot about his big relatives. One of the biggest problem for big cats is habitat loss. A charity called Panthera does a lot for their conservation, including protection and creation of nature habitats which will also help other species – including humans (in the long run mankind and their pets can’t survive without fauna, flora, clean air and water).
That’s why it is one of Felini’s favorite charities! You can donate directly at Panthera.org, but just watching Felini clips already helps: 10% of money generated through ads or merch sales will be donated to Panthera.

Giving What We Can

Felini also likes humans – cause they are the ones that can open tuna cans. And actually there are a lot of people who can’t feed themselves, let alone feeding a pet. Giving What We Can is a great charity who figured out the most effective ways to give to those in need. Even small amounts can make a big difference. Why not refrain from that candy bar (that is going to make you fat anyway) and save a person from a deadly illness – some cures literally just cost a few cents. You can donate directly at Givingwhatwecan.org, but just watching Felini clips already helps: 10% of money generated through ads or merch sales will be donated to Giving What We Can (they are spreading the donations among the most effective charities).

Outlook

Entertainment & charity sometimes becomes “charitainment”, a term which is also used to refer to celebrities engaging in charitable work. Hopefully Felini the cat will gain celebrity status at some point, making this use of the term also applicable 😉

As the portfolio expands in the future, there are some personal favorites in terms of organizations to support. I keep looking at organizations like Effective Altruism to see where the biggest positive impact can be made helping those in need. Also, we can look at the most urgent global problems to decide where to help, as suggested on 80000 Hours.

Paws & fingers crossed… Thanks heaps for every click & giggle! 😽💕